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Best The Future of Data in Advertising
Best The Future of Data in Advertising

Creators are making more content material than ever, quicker than ever, and they could not depend on gut instinct alone to do so.This month, Shutterstock’s director of innovation solutions, Stefan Britton, become invited to talk as a part of ANA’s Thought Leader Series. Below are edited excerpts from his webinar, wherein he discussed the future of records in marketing. Google says it takes 50 milliseconds for someone to decide if they like an photograph on an advert. Facebook says if a person does like an photograph on an advert, they’ll reside for 1.7 seconds. What that sincerely way is you have got 50 milliseconds to get 1.7 seconds of interest from a person who’s visible 15,000 ads a day—and it’s your creative that has to drag that off. Tech certainly isn’t suppo

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